SPEAK UP, SING OUT
LET THE WORLD SEE
YOU…IN THE UNSTOPPABLE COLOUR OF VIVA GLAM SIA! THIS ICONIC CAMPAIGN’S NEWEST
SPOKESWOMAN HAS BROKEN POP’S ARTISTIC BOUNDARIES WITH HER AVANT-GARDE STYLE AND
EXHILARATING VOCALS – ACCOMPANIED BY SOULFUL SONGWRITING THAT INSPIRES
COUNTLESS FANS TO RAISE THEIR OWN VOICES. SIA UNVEILS A WARM, VIVID RED
LIPSTICK THAT’S AS LOUD AS YOU DARE TO BE.
LIPSTICK
VIVA GLAM SIA WARM, VIVID RED (MATTE)
*SRP 28.00 CHF
AVAILABLE JANUARY, 2018 AT ALL M∙A∙C LOCATIONS, M∙A∙C STORES AND AT
MACCOSMETICS.CH
THE M·A·C AIDS
FUND, THE PHILANTHROPIC ARM OF M·A·C COSMETICS LAUNCHED IN 1994, IS A LEADER IN
THE GLOBAL FIGHT AGAINST HIV AND AIDS, SUPPORTING ORGANIZATIONS IN MORE THAN 96
OUNTRIES AND TERRITORIES THAT ARE WORKING TO COMBAT THE EPIDEMIC AND IMPROVE THE
LIVES OF PEOPLE LIVING WITH AND AFFECTED BY HIV/AIDS.
THE M·A·C AIDS
FUND IS SUPPORTED EXCLUSIVELY BY A CONSUMER-BASED MODEL THAT DIRECTS 100% OF
THE SELLING PRICE OF VIVA GLAM LIPSTICK TO HELP FIGHT HIV/AIDS. TO DATE, THE
CAMPAIGN HAS RAISED MORE THAN $470 MILLION USD.
AS THE LARGEST
CORPORATE NON-PHARMACEUTICAL HIV/AIDS FUNDER, THE M·A·C AIDS FUND STRIVES TO
MAKE A MEANINGFUL DIFFERENCE IN THE LIVES OF PEOPLE LIVING WITH AND AFFECTED BY
HIV/AIDS. IT FOCUSES ON HIGHLIGHTING THE LINK BETWEEN POVERTY AND AIDS, AND
STRENGTHENING SERVICES AVAILABLE TO UNDERSERVED POPULATIONS.
INTEGRATING A
#MACCARES INITIATIVE, THE M·A·C FAMILY VOLUNTEERS IN LOCAL CHARITIES AND IN
M·A·C STORES GLOBALLY SELLING VIVA GLAM. A PIONEER IN THE HIV/AIDS ARENA, THE
M·A·C AIDS FUND HAS BEEN A TRAILBLAZER FOR MORE THAN 20 YEARS, FUNDING
GROUNDBREAKING AND INNOVATIVE PROGRAMS AND INVESTING IN REGIONS AND POPULATIONS
THAT ARE NOT OFTEN PRIORITIZED BY OTHER FUNDERS.
1 VIVA GLAM LIPSTICK =
1 rapid oral HIV
test
1 pair of school
shoes for a child orphaned by AIDS
1 resident at an
HIV/AIDS housing organization
with a new job
interview outfit
1 week of fresh
fruit, vegetables and grocery essentials
to a mother and
child affected by HIV
2 nights in a
clean, safe place for one resident
living with
HIV/AIDS
10 individually
tailored, nutritious meals
for a person
affected by HIV/AIDS
14 HIV tests for
pregnant mothers
32 safer sex kits
which include condoms,
lubricant and
instructions
200 new syringes,
which are given to injection drug users
in exchange for
used needles to prevent HIV infection
254 condoms to prevent transmission of HIV
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