Anche quest’anno il mese di Ottobre sarà dedicato alla prevenzione del tumore al seno, si rinnova quindi la 25esima edizione della “Pink Ribbon Campaign” sponsorizzata dalla Estèe Lauder Companies ed organizzata dalle varie importanti associazioni alla lotta ai tumori in tantissimi paesi del mondo.
La Pink Ribbon Campaign è stata ideata nel 1989 da Evelyn Lauder, presidente della Estèe Lauder con l’obiettivo disensibilizzare e ampliare la cultura della prevenzione e della diagnosi precoce. 

Also the month of October will be dedicated to the prevention of breast cancer, the 25th edition of the "Pink Ribbon Campaign" sponsored by Estèe Lauder Companies will be renewed and organized by the various major tumor-fighting associations in many countries around the world.
The "Pink Ribbon" campaign was conceived in 1989 by Evelyn Lauder, president of Estea Lauder, with the objective of dissecting and widening the culture of early prevention and diagnosis.
La nuova gamma che supporta questa iniziativa consiste in - The new range that supports this initiative consists of:
·       Pink Ribbon Knockout Eyes Collection 58 chf – Donation: 10chf
Pure Color Envy Eyeshadow Palette, a full-size Knockout Eye Mascara, eye shadow brush and a mini Double Wear Eye Pencil;
·       Limited Edition Advanced Night Repair Synchronized Recovery Complex II 50ml with Pink Ribbon Keychain 142 chf – Donation: 20chf

Gli altri prodotti che fanno parte di questa iniziativa sono - The other products that are part of this initiative are:
·       BOBBI BROWN pink peony illuminating bronzing powder set. 63 chf Don: 15 chf
·       Clinique Dramatically Different Moisturizing Lotion+™
in a limited-edition bottle with a 4-charm key ring. 89 chf Don: 16 chf
·       Clinique High Impact Mascara Clinique High Impact Mascara 5 chf Don: 7 chf
 @bcacampaign #PinkRibbon25
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