Estée Lauder announced it
signed makeup artist Violette as its Global Beauty Director
(#EsteeBeautyDirector). Violette will collaborate with the Estée Lauder
team on product development, digital content creation, education and training,
and public relations initiatives. Content created through this partnership will
be leveraged across Estée Lauder's digital and social channels as well as
Violette's You Tube channel violette fr and Instagram handle @violette_fr. Violette
will star in how-to videos for the brand, sharing her point-of-view on her
favorite makeup looks and beauty products.
About Estée Lauder
“We are thrilled to welcome Violette to the Estée
Lauder brand and look forward to an exciting collaborative partnership,” said
Stephane de La Faverie, Global Brand President, Estée Lauder. “As a talented
makeup artist and lifestyle influencer with a passion for art and color,
Violette brings a unique voice and perspective to beauty. We are excited to
partner with Violette on innovative new product ideas and engaging digital
content that creates a dynamic new beauty conversation with women around the
world across all touch points.”
“I
am so honored to work with the Estee Lauder brand,” said Violette. “Estée was
such a visionary and is still an inspiration for women today. She
understood beauty is a way of expressing yourself, a way to celebrate
femininity. And that is also my philosophy. I can’t wait to connect with women
everywhere as part of this brand and take them on this journey with me.”
About Violette
Violette is a
makeup artist and native Parisian. She began painting and studying art at the
age of three, and, since childhood, has connected with others through the use
of color. After grade school, she enrolled in the prestigious École du
Louvre in Paris and also studied fashion and costume design. She brings a fresh approach to the visceral
experience of makeup, playful experimentation, and a genuine appreciation of
beauty as an art form.
Violette has
worked with renowned photographers including Patrick Demarchelier, Camilla
Akrans, Mario Sorrenti and Mert & Marcus. She regularly contributes to
publications such as American and international editions of Vogue, Harper’s
BAZAAR, W, T Magazine and violetgrey.com. Violette also recently launched a
YouTube channel, where she shares her coveted French girl beauty secrets and
helps women connect to aspirational beauty in an accessible way. Violette
currently lives in Brooklyn, New York, with her partner, photographer Steven
Pan.
About Estée Lauder
Estée
Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by
Estée Lauder, one of the world’s first female entrepreneurs, the brand today
continues her legacy of creating the most innovative, sophisticated,
high-performance skincare and makeup products and iconic fragrances – all
infused with a deep understanding of women’s needs and desires. Today, Estée
Lauder engages with women in over 150 countries around the world and at dozens
of touch points – from in-store to digital. And each of these relationships
consistently reflects Estée’s powerful and authentic woman-to-woman point of
view.
C.S.
Nessun commento:
Posta un commento