Angelina Jolie è l’icona della nuova fragranza Guerlain.

La partnership è stata decisa in Cambogia nel Dicembre 2015, ove stava dirigendo il suo primo film “They Killed My Father”, ma pare che l’ispirazione sia nata dal ricordo e dall’amore della propria madre verso una cipria firmata Guerlain
"Creiamo profumi delle donne che ammiriamo", ha detto Jacques Guerlain in una dichiarazione, mentre il maestro profumiere della Maison Guerlain Thierry Wasser, sceglie Jolie perché, secondo lui, incarna alla perfezione le scelte, le emozioni ed i sogni della femminilità moderna.
Oltre ad essere attrice, regista e madre di sei figli, la Jolie è l’inviata speciale del UN Refugee Agency e co-fondatrice del Preventing Sexual Violence Initiative.
Inoltre Angelina Jolie ha devoluto l’intero compenso di questa campagna pubblicitaria, in beneficenza.
Guerlain Parfumeur, the French beauty brand since 1828, is honored to announce that Angelina Jolie is the icon of its new fragrance for women. “We create perfumes for the women we admire” said Jacques Guerlain, creator of mythical fragrances such as Shalimar, L’Heure Bleue and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer, drew his inspiration from Angelina Jolie to create a fragrance expressing the idea of the “notes of a woman”: the choices, emotions and dreams that embody modern femininity. The partnership between Angelina and Guerlain was agreed in Cambodia in December 2015, where she was directing her film First They Killed My Father. It has its roots, however, in
Angelina’s childhood memory of her own mother’s love of a Guerlain powder. Angelina Jolie is a filmmaker, Special Envoy
of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She has donated her entire salary
from the Guerlain campaign to charity.
www.guerlain.com