Urban Decay F/W 2016
07 ott 2016
Today we look with some novelties by Urban Decay for this fall / winter.
The products come out on the market are many, but the ones that most intrigued me were the following:
MOONDUST EYESHADOW PALETTE EIGHT OTHERWORLDLY NEW SHADES OF PLANET EARTH’S SPARKLIEST SHADOW.
When we released Moondust Eyeshadow, makeup junkies everywhere went wild. A never-before-seen innovation in shadow, Moondust contains microfine bits of iridescent sparkle for a dazzling effect like no other. Now we’ve got something that will send your glitter addiction into overdrive. Urban Decay introduces our first-ever Moondust Eyeshadow Palette—loaded with eight ALL-NEW shades. Thought you couldn’t be any more obsessed with our most intensely sparkly shadow? Wait until you see what’s inside this highly anticipated palette—it’s like a glimmering lunar rainbow! From Element (a beautiful peach with a cool shifty effect) and Lightyear (a vivid, saturated green) to Galaxy (the perfect smoky blue-gray), we pushed the envelope to create some of our most vibrant, unique Moondust shades yet.
We have a deep love affair with sparkle—and so do our fans! Ever since we cooked up our Moondust formula, people have begged us to build a Moondust palette. This was our chance to experiment with Moondust shades we’ve never done, like blue and green. Every shade is mind-blowingly sparkly, but with an ultra-refined, incredibly sophisticated feel. Super-secret technology at our lab gives this formula amazing effects not found in traditional pressed-powder shadows—for a smooth, brilliantly reflective look. The result? Sexy, twinkling sparkle with a ton of depth and movement. For extra intense color payout, apply Moondust wet, then blend out the edges with a dry brush.
We went all out on the sparkly gunmetal case. As mesmerizing as the shades inside, it features a mirrored cutout “Moondust” logo. A full-size mirror makes it easy to indulge your glitter obsession on the go.
We lace every shade of Moondust Eyeshadow with microfine bits of sparkle and lush 3-D metallics—for a luxurious, diamond-like effect.
ALL NIGHTER LIQUID FOUNDATION MAKEUP THAT STAYS UP.
Got plans to reunite with your hot ex over late-night cocktails? Make sure your makeup has as much stamina as your date. Urban Decay introduces All Nighter Liquid Foundation—the ultimate foundation for a flawless-looking complexion that won’t quit.
What sets All Nighter apart? Our waterproof, oil-absorbing formula provides complete coverage that lasts ALL night, with a modern matte finish that never looks overdone. Achieve a perfected, blown-out effect you never thought possible—for skin that looks amazing and stays that way. Perfect for all-night affairs and other scandalous activities, this revolutionary formula is also comfortable enough to wear every day. We loaded All Nighter Liquid Foundation with an INSANE amount of pigment (three times as much as Naked Skin Liquid Makeup!), so a little goes a long way. But the results are beautiful! And with our wide range of 24 meticulously calibrated shades, it’s easy to find the perfect match.
Wende’s schedule is nonstop. She does a ton of international travel and often has to go straight from the airport to an event without redoing her makeup in between. In need of a foundation that would last for hours, control oil AND keep her skin looking flawless, she created All Nighter Liquid Foundation. With All Nighter, there’s no need to build your coverage or apply multiple layers. Our formula always applies beautifully, whether you use your fingers, a sponge or, for your most perfected complexion, one of our UD Pro foundation brushes. Inspired by All Nighter Makeup Setting Spray (our legendary formula that’s kept millions of faces looking fresh until dawn), this formula provides incredibly long wear.
All Nighter Liquid Foundation comes in a sleek, edgy bottle that has a luxurious, highly metallized gunmetal effect with asymmetric cutouts. As cool as it looks, it’s also practical; the shade is clearly visible, but the bottle never looks messy. We even equipped All Nighter Liquid Foundation with an airless pump—so it’s easy to get out every last bit of product.
We packed All Nighter Liquid Foundation with high-performance ingredients. A high-tech polymer gel system provides lasting wear, while 25% pigment and a special blend of next-generation silicones provides a full-coverage, waterproof, matte finish. We also laced this formula with light-diffusing pigments to blur flaws for beautifully perfected skin.
NAKED SKIN COLOR CORRECTING FLUID FIVE SHADES TO TARGET YOUR WORST SINS.
We’ve ALL got our vices. The people who claim they don’t have anything to hide (like that “goody-good” roommate you had back in college) usually have the most skeletons in their closet! Whether you party too hard and sleep too little, or hit the tanning bed more often than you care to admit, the last thing you need is for the evidence of those sins to be visible all over your pretty face. Short of living life on the straight and narrow (yeah, right!), what choice do you have? Enter Naked Skin Color Correcting Fluid from Urban Decay. This innovative, lightweight formula instantly color-corrects and blurs flaws, leaving skin illuminated and bright. Target your worst transgressions with five color-neutralizing shades.
· GREEN – Green counteracts spot redness, including blemishes and broken blood vessels. For overall redness, mix with primer for subtle correction.
· LAVENDER – Balances out sallowness and helps neutralize skin with a yellow undertone.
· PINK – Disguises dark circles, particularly on fair skin tones. Also works well as a highlighter and creates a lifted appearance.
· YELLOW – Perfect for concealing purple-hued dark circles or brightening lackluster complexions.
· PEACH – Works great for dark circles, dark spots, veins and deep discoloration. It’s ideal for blue-hued dark circles, typically seen in deeper skin tones.
Naked Skin Color Correcting Fluid is the next generation of skin perfection and radiance. Use these shades to correct imperfections and play up your best features, all without having to lug around a whole contour kit. Unlike a lot of cream-based color correctors, our liquid formula is easy to use and always blends beautifully—whether you use a little or a lot. Special pigment technology provides a smooth, even application every time. (And we based our formula off of Naked Skin Concealer, so you know it’s weightless and crazy good.)
Look for color-correction tips, videos and how-tos online and in-store from our makeup pros. We’ll be educating and demonstrating the best way to use Naked Skin Color Correcting Fluid to create the complexion you want.
We packaged this high-tech formula in a bottle that looks like our Naked Skin Concealer component, but with an iridescent white cap. Sure, it’s cute, but it’s also practical and travel-friendly. You can see the shade through the clear bottle, so it’s easy to find the right one in your bag. No need to carry a brush either; our modern flocked applicator picks up and lays down just the right amount of product. And it’s soft enough to use on the delicate skin under the eyes.
Subtle pearlescent pigments in Naked Skin Color Correcting Fluid diffuse light to perfect skin, while antioxidant-rich vitamin C and vitamin E condition and protect.