Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty Inc., today announced that British actor Charlie Hunnam, who stars in FX’s hit television series, Sons of Anarchy, and Dutch supermodel Doutzen Kroes, will be featured in the new worldwide advertising campaign for the brand’s latest men’s fragrance, REVEAL Men Calvin Klein, which will debut in February 2015.

REVEAL Men Calvin Klein is the men’s counterpart to the recently released women’s fragrance, REVEAL Calvin Klein, which launched in July 2014 and which features a campaign that also stars Mr. Hunnam and Ms. Kroes.

The REVEAL Men Calvin Klein print advertising campaign continues the voyeuristic game begun in the women’s creative, and was again shot by renowned photographers Mert Alas + Marcus Piggott who collaborated with creative director Doug Lloyd of Lloyd & Co. The print campaign features Mr. Hunnam and Ms. Kroes in a heated embrace through the window of a modern high-rise apartment. As the sun sets behind a dusky skyline, the city is reflected in the window, suggesting a voyeuristic glimpse at a sexy game of seduction and desire.

Famed director Jonas Akerlund, working with Lloyd as consulting creative director, created the REVEAL Men Calvin Klein television advertising campaign, which expands upon the story begun in the print campaign to depict a fantasy about the erotic possibility of a game of seduction and what will be revealed. The television campaign features the track ‘Bright Lights’ by Grammy Award winning artist, Gary Clark Jr.

“REVEAL Men Calvin Klein epitomizes the uncompromisingly masculine and bold attitude of the modern man,” said Steve Mormoris, Chief Marketing Officer Fragrances, Coty Inc. “Charlie perfectly speaks to men who want to intrigue, challenge, and seduce.”  

Steve Shiffman, Chief Executive Officer, Calvin Klein, Inc., added, “REVEAL Men Calvin Klein is a strong and powerful addition to our men’s fragrance offerings. Represented by Charlie, the new scent is fresh and unique, and builds upon the already robust Calvin Klein Fragrance portfolio.”

REVEAL Men Calvin Klein captures the tension between instant attraction and playful seduction, and the scent is a modern fragrance with identity; its signature character makes for a powerful seductive statement. Crystallized ginger sparks an exhilarating rush of freshness in the top. The sensation deepens as a seductive raw salt signature and addictive vetiver exposes an inhibited masculinity.
The fragrance bottle was designed by Sam O’Donahue, founder of creative agency ESTABLISHED, in collaboration with the Calvin Klein, Inc. and Coty creative teams.

The fragrance was created by perfumers Marypierre Julien, Olivier Gillotin and Rodrigo Flores-Roux of fragrance house Givadaun, in conjunction with fragrance consultant Ann Gottlieb.

In addition to starring as Jackson ‘Jax’ Teller in FX’s Sons of Anarchy, the highest rated drama in the network’s history, Mr. Hunnam has starred in several films, including Guillermo del Toro’s Pacific Rim, Jordan Roberts’ comedy Frankie Go Boom and Stefan Ruzowitzky’s Deadfall with Eric Bana and Olivia Wilde. Mr. Hunnam also starred alongside Elijah Wood in the independent film Green Street Hooligans about the violent world of soccer hooliganism, and recently filmed Crimson Peak for Guillermo del Toro alongside Tom Hiddleston and Jessica Chastain, which will be out in October 2015.

Ms. Kroes is an international supermodel who consistently works with the industry’s most respected photographers. She has graced the covers of American, Italian, French, Chinese, Japanese, German and Spanish editions of Vogue, as well as numerous other titles.  When not working or spending time with her husband, DJ/producer Sunnery James, and their young children Phyllon and Myllena Mae, Ms. Kroes is actively involved in supporting environmental causes and the non-profit Dutch organization dance4life, which educates young people about HIV & AIDS prevention through dance and music.

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). 

For more information, please visit